I'm Alex, a third generation gelato maker and Founder of fiftein.
Thanks for stopping past our story page!
As a consumer, I've always loved knowing more about my favourite brands, however hate clicking through to an 'about us' page that is filled with some glorified marketing spiel and story that is most probably fabricated.
So instead, I've opted to write you an open letter telling you everything that you need to know about fiftein.
My Grandfather Andrew (absolute legend) decided to start making gelato out of his milk bar in the early 1970's as a way to differentiate himself from local competitors and to create an experience for his customers like no other.
It turns out he was incredibly talented and word started to spread.
Tannos Ice-cream was born.
My uncle Michael jumped on board and together they spent the next 25 years scaling the brand nationally. They even owned and operated a fleet of gelato trucks that roamed NSW delivering ‘happiness’ to rural towns and communities.
Unfortunately, all good things eventually come to an end, and our family sold the business in the late 1990's.
The business was gone, but the magic wasn't.
So why is this relevant to you?
Well, fast forward 20 years and Michael and I are looking to re-enter the gelato market and bring a little bit of that magic back.
We believe that happiness and health go hand in hand.
We have 30+ years experience in the gelato & ice-cream industry
We want to challenge the industry norms by creating a healthy, nutrient-rich gelato that tastes great.
Our goal is simple (in theory)
To create high quality, nutrient rich gelato that empowers everyday athletes to live life to its fullest each and every day!
We looked at the composition of the gelato we used to make and decided to rebuild it from the ground up, rejigging the macros to the suit the lifestyles we now live.
We upped the protein, reduced the overrun (air pumped into it), sacked the sugar and combined a unique blend of naturally sourced ingredients to create our nutrient-dense and highly functional products.
It has taken us two and a half years to achieve this goal and we couldn't be more excited to share fiftein with you.
Alex - Founder